Microsoft Stories: Best Brand Storytelling Site On The Web?

Author: Arik Hanson

After just a quick peek at the Microsoft Stories site, you can’t help but be impressed.

Clean. Easy to scan. Big, popping visuals.

It’s a pretty slick site.

What’s more, dig in a bit, and the content is every bit as good as the wrapper it comes in.

For example, take the post about Microsoft’s “Garage” concept (titled “Inside Microsoft’s 24-Hour Idea Factory”). Just read through the first few grafs of that post. Doesn’t that read like a novel? The writing is fantastic. It’s well researched. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story.

For those of you who write content for your company–when was the last time you actually spent time with the products or services you were writing about?

Then, look more closely at the posts. Notice how they’re produced. They’re not slapped together like some make-shift blog. Every post seems to be almost individually designed–I don’t see a lot of “templates”here.

What I do see is big, eye-popping visuals. I see large close-ups of employees and leaders. I see pull quotes (remember pull quotes?). I see unique artwork. I see illustrations.

This is high, high quality brand storytelling folks. And yeah, it’s Microsoft that’s creating it. This just in: They have a bit of money lying around.

But then again, so does Apple. And a number of other companies.

My point? Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this…

Your employees = personal stories

Microsoft Stories 2

What I do see is big, eye-popping visuals. I see large close-ups of employees and leaders. I see pull quotes (remember pull quotes?). I see unique artwork. I see illustrations.

This is high, high quality brand storytelling folks. And yeah, it’s Microsoft that’s creating it. This just in: They have a bit of money lying around.

But then again, so does Apple. And a number of other companies.

My point? Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this…

Right on the front page is the story of Kevin White, program manager at Microsoft. And what do we see in the photo promoting the story? Kevin working with Bing, the platform he’s responsible for? Kevin collaborating with his team at Microsoft HQ? Nope. We see Kevin sipping wine. Wait, what? In fact, the story begins by talking about Kevin and his winery, with few mentions of Microsoft of his work (we get to that later). And, that’s the rub. They could have told the story of a smart program manager working on the latest updates on Bing. But, they

chose to tell the story of a part-time winemaker who happens to work at Microsoft. Sure, they worked in the “work” angle later in the story, but what MAKES the story is the combination of his interest in wine-making and his chemist/data-mindset. Many brands write these kinds of executive and employee stories. But, they frequently fail to let that human side of the story come through because they’re so worried about promoting the brand. Forget about the brand for a moment. Your EMPLOYEES are your brand. Promote them. Promote their passions. Their interests. Their loves. And your brand will eventually win. Microsoft has figured this out.

Produce posts like magazine stories

Microsoft Stories 5

As a teenager and college kid, ESPN the Magazine was one of my favorite magazines. Sure, I loved sports, but it was the layout and format of the magazine I loved. It was easy to read. Big visuals. With well-designed graphics that helped tell the story–or pique my interest. Take a run through a few of the Microsoft Stories–you see the same thing. Take the story titled “Digital Detectives”, for example. First thing you notice: Black background. Second thing you notice is the embedded graphics (a few grafs down)–just like a magazine story! That whole story–it just FEELS like a story I’d see in ESPN the Magazine.

100 percent focus on quality content

image: http://cdn.business2community.com/wp-content/uploads/2014/09/Microsoft-Stories-9-600×397.png

Microsoft Stories 9

If you look closely at the Microsoft Stories site, what’s the one thing you DON’T see? Social share buttons, for one. And also: Comments. Hmm…strange for a corporate storytelling site, don’t you think? Not if you’re focused on one thing, and one thing only: Content. For example, this 88 Acres post that really effectively launched Microsoft Stories is really 8 different posts in one–a chapter-based blog post, if you will. And, it’s all about the story. Now, the drawback to this intense focus on “story” is the Microsoft folks lack a couple of key potential measurement signals. But, if they really are focused more on corporate reputation and sentiment (which, by the way, is what the Microsoft folks themselves say), then social signals and comments really may not matter as much as they would for other blogs/sites that look more closely at shares and impressions. And, it also allows the content team to focus on what it does best.

Now, not EVERYTHING Microsoft does on the site is perfect. For one, they still have too many employee profiles on that front page (14 of 21 to be exact). I mean, I’m on board with showcasing your employees, but if it’s me, I’d like to see a bit more balance.

I also don’t like the 3,000-plus executive message from CEO, Satya Nadella (yes, 3,000 words). Long-form content is fine, as long as it’s an interesting narrative–and we all know executive messages will never be classified as “interesting narratives.”

But, that’s nit-picking. Like I said, overall, Microsoft Stories may be one of the better corporate storytelling sites I’ve seen to date.

What do you think? Has Microsoft really hit the nail on the head here?

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Microsoft Announces Story Remix, A Spiritual Successor to Movie Maker

The Fall Creators Update for Windows 10 is expected to arrive sometime in September. However, the entire planned redesign won’t launch with the Fall update, only major portions of it. The Groove Music app, which appeared in the Neon leak, already features this new design.

As ChromeOS devices start to nip at the heels of Windows products – and become increasingly close to Android (users likely use Google’s suite of products on both) – this could be a way for Microsoft to increase adoption of its mobile apps, and ensure Windows 10 stays relevant. Honestly, everybody wants to eat Pushbullet’s lunch these days. Microsoft first introduced the concept in Windows 8.1, where you could have access to files offline. Conversely, Xamarin.ios for Mac will enable Mac users to create, debug, and test their android apps without requiring an Android based machine.

In short, it works as a more intelligent version of the web history feature, but across your whole device – enabling users to look back and jump into things they were working on previously.

Using the keynote on the second day of its Build developer conference, the firm revealed several of the headline features coming with the update in the autumn, as well as touching on its plans in the world of mixed reality and its HoloLens headset.

A seemingly simple task that’s been hard to do on multiple devices is copy and paste. It’s not clear if these were just mockups or a glimpse of what Microsoft has in the pipeline for the Outlook Mobile app. In addition to the above, the latest Windows 10 Insider Build will include a power throttling update and several bug fixes from the previous release.

Microsoft says only some Fluent elements will be found in the Windows 10 Creators Update, as the system was (and perhaps is) still being developed.

Story Remix brings your memories, or even your friends’ photos and videos together to create stories with a soundtrack, theme and cinematic transitions”, Terry Myerson, executive vice president of the Windows and Devices Group, wrote yesterday on the Windows blog.

Microsoft is also using artificial intelligence technology for its own applications. Microsoft is designing the Fluent Design System so that it works across the diverse range of Windows 10 devices and inputs – including pen, gestures, gaze, and much more.

Microsoft has released alpha version for Visual Studio which will help developers test their iOS and Android Apps on Windows 10. These accessories will work in tandem with Windows Mixed Reality headsets to precisely track movement without having to install hardware markers in the surrounding space.

There are those who don’t want to move over because of software compatibility and that will not likely change for a few years until increased support is given to those older systems and people begin to move over to contemporary alternatives.

Microsoft Announces Story Remix, A Spiritual Successor to Movie Maker

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Surface Pro (2017) vs. Surface Pro 4: Tech specs and key differences

Microsoft has unveiled a new Surface Pro. But how does the new tablet differ from the existing Surface Pro 4 tablet.

Let’s first look at the tech specs:

Processor
Seventh-generation Intel Core m3, i5, i7 processors

Display
12.3-inch 2736 x 1824 (267 pixels-per-inch) PixelSense display with 10 point multi-touch

RAM
4GB to 16GB

GPU

  • Intel HD Graphics 615 (m3 processor)
  • Intel HD Graphics 620 (i5 processor)
  • Intel Iris Plus Graphics 640 (i7 processor)

Storage
128GB, 256GB, 512GB, or 1TB SSD

Battery life
Up to 13.5 hours of video playback

Cameras

  • 5MP front-facing camera
  • 8MP rear-facing autofocus camera

Physical ports

  • 1 x USB 3.0
  • 1 x microSD card reader
  • 1 x Surface Connect port
  • 1 x 3.5mm headset jack
  • 1 x Mini DisplayPort
  • 1 x Cover port

TPM
Yes

Size
11.50 x 7.93 x 0.33 in (292.10 x 201.42 x 8.5mm)

Weight
1.69 pounds (766g) for m3, 1.73 pounds (786g) for i5/i7

Stylus
Optional extra ($99), with 4096 pressure levels and tilt sensitivity

Operating system
Windows 10

Surface Pro (2017) SEE FULL GALLERY

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So, how do these tech specs compare to the Surface Pro 4?

Well, first off, the Skylake CPUs have been replaced by seventh-generation Kaby Lake Intel Core m3, i5, i7 processors, which should not only offer a performance boost — around 20 percent, according to Microsoft — but also better battery life.

And the improved battery life is quite dramatic. Overall, the new Surface Pro gets a rated 4.5 hours more than the older hardware. That figure means that the Surface Pro’s battery life is only an hour behind the Surface Laptop.

Oh, and rather oddly for modern devices, the Surface Pro is not thinner or lighter than it’s predecessor, instead maintaining the exact same dimensions of its predecessor.

The stylus has also been improved, featuring a four-fold increase in pressure sensitivity, up to 4096 levels, equivalent to other high-end styli. Another new feature is tilt sensitivity, a first for the Surface stylus.

 

The stylus has also been redesigned to make it longer and remove the pen clip feature.

Another small change is a redesigned kickstand hinge, which now allows the tablet to recline back to 165 degrees.

For all you USB-C fans out there, I’m sorry to disappoint but Microsoft is not following in Apple’s footsteps. It has instead opted for a traditional USB 3 port. Microsoft is, however, offering an optional USB-to-USB-C dongle.

Prices start at $799 (the Surface Pro 4 currently starts at $699) and the fully-kitted out system is $2,699. Microsoft says that a 4G/LTE version will be available later this year, so road warriors might want to hold out on upgrading just yet.

Preorders start today, with devices shipping 15 June.

Microsoft has unveiled a new Surface Pro. Here’s how it differs from the Surface Pro 4 tablet.

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Google Chrome had major flaw on Wincdows

Google is addressing a problem that allows a crafty credential theft attack on Windows through Chrome’s default behavior.

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The problem affects the latest Chrome running on the latest version of Windows 10.

Image: Microsoft

Attackers can use Google’s Chrome browser to install and automatically run a malicious file on a Windows PC to steal passwords.

DefenseCode security researcher Bosko Stankovic has detailed a credential theft attack on Windows that works by tricking a Chrome user into downloading a Windows Explorer Shell Command File or SCF (.scf), a format that’s been used since Windows 98 as a Show Desktop icon shortcut.

 

The SCF file can be used to trick Windows into an authentication attempt to an attacker-controlled remote SMB server, which is designed to capture the victim’s user Microsoft LAN Manager (NTLMv2) password hash.

The hash can then be cracked offline or used to impersonate the victim on a service, such as Microsoft Exchange, that accepts the same kind of NTLM-based authentication.

The problem affects the latest Chrome running on the latest version of Windows 10.

“Currently, the attacker just needs to entice the victim, using fully updated Google Chrome and Windows, to visit his website to be able to proceed and reuse victim’s authentication credentials,” writes Stankovic.

“Even if the victim is not a privileged user, for example, an administrator, such a vulnerability could pose a significant threat to large organizations, as it enables the attacker to impersonate members of the organization.”

The attack relies on the way Chrome and Windows treat SCF files. The specific problem with Chrome is that it does not sanitize SCF files as it does with LNK files, which are given a .download extension. Chrome started sanitizing LNK files after the discovery that government hackers were abusing LNK files to infect Windows machines with Stuxnet.

 

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Google told Kaspersky’s ThreatPost it is addressing this problem in Chrome. This affects Chrome for all versions of Windows, including Windows 10.

A second issue with Chrome is that it relies on Windows default behavior once the SCF file has been downloaded. As Stanovic points out, Chrome automatically downloads files that it deems safe.

This approach might be fine if the user needs to manually run the file, but in Windows the SCF file will trigger a request to authenticate to the attacker’s SMB server as soon as the download directory is opened in Windows File Explorer.

“There is no need to click or open the downloaded file — Windows File Explorer will automatically try to retrieve the ‘icon’,” notes Stankovic.

His tests of “several leading antivirus” found that none flagged the downloaded SCF files as dangerous.

“SCF file analysis would be easy to implement as it only requires inspection of the IconFile parameter considering there are no legitimate uses of SCF with remote icon locations,” he writes.

In 2015, research showed the same attack working in Microsoft’s Internet Explorer. This is the first time it’s been shown also to work via Chrome.

Chrome users can protect themselves by disabling automatic downloads. This can be done in Settings, and selecting Show advanced settings, followed by checking the option to ‘Ask where to save each file before downloading’.

This step should significantly reduce the risk of NTLMv2 credential theft attacks using SCF files, according to Stankovic.

He also recommends restricting SMB traffic to private networks, and configuring the firewall block ports that can be used to connect with a malicious internet-based SMB server.

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5 ways to stop the next WannaCry hack – including 2 you’ll hate

“PC” stands for personal computer. And that idea of personalization has only expanded as the definition of computer has morphed to include the mobile devices that we carry with us, such as the phones that most people now consider an extension of their body. I bet your phone is within your reach right now — or at least in the same room.

As these devices become ever more critical to us, keeping your digital life safe — your banking info, your personal photos and videos, your messages to friends and coworkers, your passwords — has become paramount. But digital security is work: Downloading, verifying and installing new updates often sends your device into a long reboot and installation sequence. That’s often up to 20 minutes without your PC or phone. (Yes, iPhone OS patch installs can be just as time-consuming as Windows PCs.)

It’s a first-world problem, to be sure — but for anyone who’s finalizing a document for work or coordinating a pickup with the kids, it may be 20 minutes too long.

Enter WannaCry. The worst malware attack in recent memory spread like wildfire across tens of thousands of unpatched or out-of-date Windows PCs throughout the world, locking computers until and unless a ransom was paid. Indeed, there’s plenty of blame to go around — from Microsoft, for creating such insecure software to begin with, to the NSA, whose leaked cyberspying tools were utilized in the attack. And yes, tech websites have gotten our share of the blame, too.

And while it’s easy — and correct — to say that everyone needs to suck it up and turn automatic updates on, that ignores a key problem: If users are bending over backwards to opt out and work around these security updates, it’s because the system is broken. It’s not unlike the automatic seatbelts in cars from the 1980s. They were so poorly designed and intrusive that many people just disconnected them — even though doing so put their life in danger.

To that end, to make it easier for people to properly inoculate their systems, protecting both themselves and others, a better-optimized ecosystem is needed. But be warned: The final two cross over into draconian territory that you won’t like.

1. Separate security updates

Windows Update frequently tries to download a large number of updates and then reboot my PC one or more times — and I don’t always want to let it. If there were a clearer way to say, “automatically install critical security updates and table everything else,” this wouldn’t be a problem. Meanwhile, simple feature updates that have nothing to do with security — Paint 3D, more emojis, whatever — could be installed at the user’s leisure, or during overnight sessions if no apps are otherwise running.

It is possible to set up update preferences in some versions of Windows with a degree of granularity, but it’s not as clear as it should be. And if you follow Microsoft’s recommended settings, you’ll constantly be on the update merry go round. The May 9, 2017 security update for Windows 10 included 18 security updates alone.

2. Updates should be quick and easy to install

When we asked Microsoft about its security in light of WannaCry, here’s what a company spokesperson said: 

“Those who are running our free antivirus software or have Windows Update enabled are protected. Given the potential impact to customers and their businesses, we have also released updates for Windows XP, Windows 8, and Windows Server 2003. For more information see our Microsoft Security Response Center blog; ‘Customer Guidance for WannaCrypt Attacks‘, and our Microsoft On The Issues blog; that calls for global collective action.”

Fair enough. But let’s be honest, a lot of people try to avoid Windows Update because its implementation in the initial version of Windows 10 was pretty awful. Plenty of us had the infuriating experience of Windows rebooting (apparently) spontaneously, resulting in lost or delayed mission-critical work. Microsoft went a long way to addressing that frustration with the Windows 10 Creators Update, which became available just a few weeks ago. It’s on a rolling update schedule, so not everyone who’s eligible has it yet.

But more needs to be done. Making updates less dependent on closing all your software and rebooting the entire system would mean fewer people (like myself) endlessly hitting the “snooze” button on reboots. This goes for macOS, iOS and Android as well — all of which can sometimes require you to actively install an update even if it automatically downloads.

Yes, updating operating systems is a bit like brain surgery. But if Microsoft can get Windows to updates to be as modular as possible — more like the way iOS apps or Google Chrome does — it’ll be all the better. The fact that the Edge browser can eventually be updated without a full OS-level overhaul, for instance, is a step on the right path.

3. Make OS upgrades free and available forever

The move from Windows 7 or 8 to Windows 10 was free and relatively painless, while previous Windows generational updates cost consumers money. But, that upgrade was only free for a limited time. A year may seem like a long window to upgrade, but the name of the game is getting everyone (with compatible hardware, at least) on the same platform and minimizing OS fragmentation.

Consider that 21 percent of iPhones are currently running older versions of that operating system as of February 2017, while by at least one reckoning (as of April 2017) about half of all desktops and laptops were still running Windows 7, 8 and 8.1 — even though the latter were all eligible for free Windows 10 upgrades at some point.

And now, the two suggestions you’ll probably hate:

4. Stop letting people sideload software

The idea of downloading and installing any software package from anywhere on the internet is becoming less of a norm than it used to be. “Locking down” an operating system to only allow pre-certified software is already how iOS works on iPhones and iPads. Chrome OS devices like Chromebooks also limit extra software to in-browser apps.

And if you thought that idea would never come to mainstream laptops or desktops, think again. Microsoft’s latest version of Windows, called Windows 10 S, is a harbinger of things to come. It restricts software to apps found in the official Windows app store and doesn’t give users access to OS-level command and control. This isn’t the first time we’ve seen Windows take a walled garden approach. It’s just the previous version, called Windows RT, only appeared on a couple of systems before vanishing forever.

Is this idea going to work for everyone? Not a chance. No one likes giving up the freedom to install new software. And unless a lot of legacy Win32 apps make their way to the Windows Store (is that even possible for Steam?), it’s a nonstarter for gamers.

The ideas behind iOS and Windows 10 S make your device a lot less flexible. But you have to admit that in the long run it’s probably safer for everyday users who run nothing more than office productivity apps, web browsers and streaming media apps.

5. The nuclear option: Take older products offline

It’s a drastic step, but something needs to be done with older PCs that are connected to the internet while running unpatched, out-of-date operating systems. If an owner insists on running “unsupported” legacy systems (I’m looking at you, Windows XP) that are effectively security nightmares waiting to happen, that machine may have be to be either decommissioned or else cut off from the internet. Samsung did a version of this with its fire-prone Galaxy Note 7: After the final die-hard holdouts ignored the recall notice, the company pushed a firmware update that effectively killed the remaining devices.

Obviously, such a bold step would change how we look at hardware ownership — products would effectively have to come with an expiration date. But if Microsoft and other companies can’t guarantee security updates “forever,” the tradeoff may need to be that the device can’t be allowed to go online anymore.

It’s like banning an unvaccinated child from school: You may not want to immunize your kid against a childhood disease, but it’s the responsible thing to do. And because you’re not only putting your child at risk, you’re risking the health of others.

In a post-WannaCry world, it may well be time to apply that model to vulnerable devices.

 

Written by

Dan Akerman Cnet.com

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How to Restore Backed-Up Data After a Ransomware Attack

Friday’s massive ransomware attack, “WannaCry,” paralyzed computers in hospitals, universities, and companies worldwide in what is believed to be the biggest online extortion scheme in history. The ransomware has so far affected more than 350,000 computers.  

Though WannaCry mostly hit enterprise computers, other types of ransomware regularly affect users at home. In most cases, files are encrypted by the malware and the computer owner sees a message demanding a ransom. Don’t pay, the message says, and the data will be gone forever.

Consumer Reports has previously written about how to avoid ransomware attacks and other malware problems. Topping the list is setting up automatic updates to the operating systems on your computers and phones: Anyone with the latest patches to Windows 10 was safe from this most recent attack; anyone without the latest updates was vulnerable.

Another major precaution is to back up your data. “Regularly backing up your devices gives you the best way to recover should your computer be infected with ransomware,” says Gary Davis, chief consumer security evangelist at McAfee.

When you have copies of all your important photos and other files, stored either with a cloud service or on an external hard drive at home, there’s no need to pay a ransom. Instead, you can clean out all of the encrypted files and malware, and restore your machine to the squeaky clean state it was in before the attack. (Advanced computer users might want to take a look at these online tools for decrypting the data, but most consumers will find them unhelpful.)

It’s not always easy to figure out how to restore your data. Computer users may have dutifully set up automatic backups without ever having to actually restore a hard drive.

What follows are directions for restoring your data, no matter which iteration of the Windows operating system you’re running. We’re going all the way back to Windows XP, which hasn’t been supported by Microsoft since 2014, because older operating systems are so vulnerable to attack. (Though Microsoft doesn’t usually issue fixes for Windows XP, it did release an XP patch to combat the latest ransomware attack.) 

If your laptop has been hit by ransomware and you have your data backed up, here’s what you should do next. 

Windows XP

On Windows XP, you can use Automated System Recovery to return your computer to the state it was in before the ransomware took hold.

You’ll need to reboot your computer from a copy of the operating system. Begin by restarting with the CD (or floppy disk) of Windows XP inserted. Depending on which model you have, you’ll need to press a key, probably Esc or F12, to have the computer use the copy of the OS stored on the disk. When prompted, press F2 to start the Automated System Recovery process.

Next, you’ll be asked to choose the disk image you want to restore from—a disk image is a full copy of your hard drive, with all of its files and applications, at a certain point in time. (The data will be stored in a location you chose when you created the backup.) At the end of the restoration, you should have a working PC again.

Now that you’ve done all that, how about buying a new computer, one running Windows 10? If you have some special need for XP—and it’s hard to imagine what that would be—isolate it on a spare machine. There’s just no good reason to run your personal or business life using an operating system that no longer receives security updates.

Windows Vista

If you’re using Windows Vista, you’ll want to access the system restore option during boot-up. While the machine is starting, tap F8 continuously until the Advanced Boot Options screen shows up. Select Repair Your Computer and press Enter.

A window called System Recovery Options will show up. Select Next and pick the Windows Complete PC Restore option.

Select a system image and the system should take care of the work for you.

Next step: Like your buddies using Windows XP, you’re living life dangerously if you continue to rely on Vista. Support for this OS ended on April 11, 2017—just in time for the advent of WannaCry. So, Vista users, it’s time to move on.

Windows 7

During boot-up, tap F8 continuously until the Advanced Boot Options screen appears. Select Repair Your Computer and press Enter.

The System Recovery Options window will show up. Click Next and select “Restore your computer using a system image that you created earlier.” Select a system image (from wherever you have your backups—probably an external hard drive) and let the process run its course. 

Windows 8 and 10

Hold down the Shift key on your keyboard and click the Restart option in the Start menu or Start screen.

Your computer will boot to a special recovery menu. On Windows 10, select the Troubleshoot tile followed by “Advanced options” and then System Image Recovery. 

From here, the process is similar to that on the previous Windows iterations. Select the image that was created before the ransomware took hold and restore from there.

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How Apple Makes Microsoft’s Windows 10 Great Without Moving a Single Finger

One of the most surprising news that Microsoft unveiled at the Build developer conference last week was that Apple decided to bring iTunes to the Windows Store.

Basically, a Store version of iTunes makes it possible for iPhone users to manage their smartphones without having to download the desktop app, even on devices running Windows 10 S, which by default is restricted to universal apps published in the Windows Store.

And while Apple itself bringing an app in the Windows Store is already a big win for Microsoft, the simple decision of a company the size of the Cupertino-based iPhone maker to support Windows 10 has a series of other positive effects on Microsoft’s operating system.

Following in Apple’s footsteps

It’s not a secret that Microsoft suffered from an app problem with its modern operating system and this started in 2012 when the company launched Windows 8 and Windows RT. The latter version turned out to be just a flop, partially because of the lack of apps, as it was restricted to Windows Store apps just like Windows 10 S.

Microsoft struggled to address this problem with a series of tools supposed to make it easier for developers to port apps to Windows 10, but none actually impressed in a substantial manner.

On the other hand, Microsoft is trying a different strategy at this point and it might actually work. By convincing Apple to bring iTunes to the Windows Store, Microsoft is showing the developer world that Windows 10 is such a compelling product that it even caught the attention of one of its biggest rivals.

In other words, convincing more high-profile companies to support Windows 10 could lead to smaller developers following in their footsteps, and Apple, as one of the most valued firms in the entire world, is definitely the right place to start.

As a result, more and more developers should at least check out the universal app concept in the coming months only because Apple did it, so expect more news on this front anytime soon.

After Apple, the next company that comes to everyone’s mind is Google, though this time Microsoft might have a much harder job to do. Google Chrome cannot be published in the Windows Store unless it’s redeveloped to use Microsoft’s own browser engine, while apps like Google Maps have already been replaced with Windows alternatives.

It goes without saying that Microsoft should go forward with this strategy of working with high-profile companies on bringing apps to the Windows Store, and hopefully more big names would join the universal app push soon.

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