The high-priced Surface Studio is selling better than expected, according to the report. The Redmond-tech giant saw originally estimated global shipments of 15,000 units in the fourth quarter. The three models cost $2,999, $3,499 and $4,199.
The tech giant “has ordered 30,000 units to be shipped in the first quarter of 2017, Digi Times reported, citing Taiwan-based supply chain makers.
Microsoft Surface Studio
Microsoft introduced the Surface Studio, its first ever desktop computer, in October. It is a 28-inch all-in-one PC that ships with a standard Surface Pen, an updated Sculpt mouse, and a keyboard.
The tech giant claims that the Surface Studio is designed for creativity and productivity, boasting a stunning ultra-HD 4.5K screen that delivers 63% more pixels than a state-of-the-art 4K TV. It can be converted into a digital canvas from a workstation.
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The Surface Studio comes with the Surface Dial, a new input device designed for the creative process that lets you use two hands on the screen to compose and create in all new ways. This new input device adds style to the creative process. It lets people use two hands on the screen to compose and create in all new ways.
The Redmond-tech giant claims that the Surface Studio has “the world’s thinnest LCD monitor ever built” at 12.5mm. The touchscreen display is contained in a forged aluminum enclosure and outputs 13.5 million pixels, which is 63% more than a 4K television.
The Surface Studio features Intel’s 6th generation processors. It has an Nvidia GTX 980M GPU in the premium model, with a 965M in the lower-priced configurations.
The company said the all-in-one PC is designed for “how people naturally create and bring ideas to life.” Its screen can be converted from Desktop Mode to Studio Mode. In the Studio Mode, it sits at a 20-degree angle, the same angle as a standard drafting board, making it ideal for sketching, writing and designing.
More People Buying Surface Devices
Microsoft Corporation (NASDAQ:MSFT) recently said that November was the company’s best month ever for consumer Surface sales. In a blog post, the company said that “more people are switching from Macs to Surface than ever before.”
The Redmond-based firm added that professional users are converting to its high-end hybrid PCs – the Surface Pro 4 tablet, Surface Book laptop and Surface Studio desktop – due to “the disappointment of the new MacBook Pro.”
“Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro – especially among professionals – is leading more and more people to make the switch to Surface, like this. It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we’re doing good work,” the firm said in the blog post.
Microsoft’s stock performed well in 2016, with shares gaining 12%. During the last six months, the stock has raised by 23%. The stock currently trades at around $62.14.